Discount Retailer Case
your client is the largest discount retailer in canada, with 500 sotres spread throughout the country. lets call it CanaCo. for several years running, Canaco has surpassed the second largest Canadian retailer with 300 stores in both relative market share and profitablity. However, the large discount retailer in the US, USco has just bought out CanaCo's competition and is planning to convert all 300 stores into USCo stores. the CEO of CanaCo is quite perturbed by this turn of events, and asks you the following question: should i be worried? how should i react? how would you advise the CEO?
case obtained from INSEAD